there’s no brilliant ideas, there’s phenomenal action.
lessons on finding an "obsession", building business and learning from high achievers.
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14.09.24
There´s not doing the thing without doing the thing.
Simple logic, right?
Well, simple doesn´t always come aligned with easy.
That´s the beauty of it.
You can plan all you want.
You can manifest it.
Read about it.
Write about it.
Share all you can about it.
But you´ll never end up creating that masterpiece of yours…
Because of one simple factor.
One that you neglect so much because of the change it requires.
Action.
Behind every magnificent experience you´ve had in your life.
There´s incredible action that precedes it.
There’s no brilliant ideas, there’s phenomenal action.
If I told you that you could have the life you´ve wanted only by asking it…
You probably drop me as insane.
Well, congratulations, you´ve discovered that everything worth having requires a worthy bunch of steps walked.
Because everybody can have desires, wishes, and ideas.
Ideas are cheap.
They are everywhere.
They hunt us even on our dreams.
But we become so attached to them.
They become our muse.
Instead of the end goal.
Our obsession isn´t anymore with doing the thing.
On completing the tasks behind the project.
On building the foundations for our ideas.
Our obsession has become generating more, and more ideas.
Each one with its own challenges and magic, but no action to make them happen.
And that´s the rabbit hole where our ideas will all come to a dead end.
Because there´s no execution. Just imaginary emotions of progress.
Peace,
- Alex. - Alf
🎬 Review
Here is a glimpse of the work we did during the week, as well as the links to our pages (Alf Viktor, Alex León) if you´d like to immerse more in the work we create each week.
✍🏻 Previous Letter
➥ Hey, in case you didn’t read it, here is last week´s newsletter edition.
Expect only quality material inside :)
🧠 Reflection
The arquitectures of the future
are today´s innovators and visionaries.
We must grow creativity, not kill it.
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Thanks for reading the letter! I promise more to come.
We´ll see you next week.
Kep rocking,
- Alex - Alf
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